Long Read

Best of 2021: What we loved in 2021 

We can’t believe we’re nearing the end of 2021, and what a year it has been! From lockdowns to Euro finals, GB’s gold medals in Tokyo and, of course, Adele’s newest album; 2021 has been a rollercoaster of ups and downs.  

So, we want to end the year by reflecting on some of our favourite moments of 2021… 

Sophie, Senior NPD Technologist  

‘I’m Sophie and I’m part of the NPD team which means you’ll usually find me in our exante labs creating new product combinations and flavours.  

2021 was such an exciting year for our team because we launched so many exciting new products that haven’t ever been seen before at exante. My highlight was the launch of our latest JUICED flavour, Dark Cherry. I loved creating it almost as much as I love drinking it! In fact, I loved JUICED Dark Cherry so much that I even matched my hair with it!’ 

Want to see Sophie’s Dark Cherry hair? See it here

Zoe, Influencer Executive 

‘I’m Zoe and I work with our influencers and ambassadors here at exante. I usually spend my days reaching out to different people who we can potentially work with, alongside building relationships with our growing exante family!  

I have so many highlights for 2021- it’s difficult to choose just one! I’d have to say one of my favourite moments was hearing about Mike’s journey with exante. Mike began using exante in 2021 after he began to struggle with his self-confidence following lockdown. Not only did Mike lose over 7 stone, but he also discovered the world of drag! It’s so amazing to see the positive influence exante can have on people’s lives!’  

Mike's exante transformation

Bethan, Graduate Social & Content Executive 

‘I’m Bethan and I’m part of this year’s graduate intake. I work on the social and content team, so I usually spend my days writing blogs, creating social media posts and plenty of other exciting bits and bobs for the exante site.  

My favourite part of 2021 at exante has got to be the release of our Porridge Pots– I am OBSESSED! I usually have one every morning at my desk, they’re so filling and super healthy. The Chocolate flavour is my all-time favourite. I’m so excited to try our new Breakfast Pouches for my days off when I have a little more time to cook breakfast.’  

Jacob, Trading Manager 

‘I’m Jacob and I work on exante’s website, taking care of sales, offers and more exciting behind-the-scenes bits! I work closely with the brand team to make sure that all our offers are shown clearly to customers. 

My highlight for 2021 has got to be our move towards more snack-based products. I try to eat a plant-based diet whenever I can, so the Snack Bites were my absolute favourite launch. I can’t believe you get all that taste for just 100 calories!’ 

Liv, CRM Manager 

‘I’m Liv and I am exante’s CRM Manager which pretty much means I cover all bases from emails going out to customers, to the app and even our newsletter!  

2021 was a crazy year for exante, I’m still so shocked at how far we’ve come! A definite highlight for me has got to be our collaboration with CoppaFeel! in October. It was our first ever charity collab and we even launched our own, pink-themed office fun to celebrate the launch of our first ever charity shake! Better yet, throughout the entire month, we managed to raise over 5k for CoppaFeel!’   

What have been your 2021 highlights? Maybe you’ve finally hit that weight loss milestone or started to feel more comfortable in your own skin? Whatever it is, we’d love to hear all about it! Make sure to tell us via our Instagram and Facebook pages or join our Facebook Closed Group to meet the rest of the exante community.  



Amelia Dunn

Amelia Dunn

Writer and expert


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