Long Read

Ruby Choc and Check: Thinking Pink for CoppaFeel! this October

Did you know that breast cancer can affect people of any age and any gender? October is Breast Cancer Awareness month which is why we’re launching our first EVER charity campaign in support of CoppaFeel!. So, in true exante style, we’re releasing a NEW limited edition meal replacement shake with a bit of a difference… 

We’re thinking pink this Breast Cancer Awareness Month. Regardless of your age, gender or background, we want YOU to start checking yourself regularly. To cheer you on, we’re releasing a delicious, limited edition Ruby Choc meal replacement shake in support of the breast cancer awareness charity, CoppaFeel!. For every shake you buy, we want you to check your boobs, pecs and chest. What will we do in return?

We’ll be donating 50p from every Ruby Choc Shake to CoppaFeel!, so you can enjoy the benefits of our new shake while supporting an amazing cause!    

Not tried our meal replacement shakes yet? Try our core range today 

What is our breast cancer campaign? 

We champion feeling good from the inside out at exante, so we are thrilled to be launching our first EVER charity campaign in support of CoppaFeel!. Our exciting campaign is about finding what feels normal for you by giving yourself a squeeze while giving your Ruby Choc a shake. 

CoppaFeel! is a breast cancer awareness charity that’s all about educating ‘guys, gals and non-binary pals’ on all things boobs, pecs and chests. When CoppaFeel!’s founder Kris Hallenga was diagnosed with breast cancer at just 23 years old, she didn’t realise it could happen at such a young age. So, together with her twin sister, Maren, CoppaFeel! was born! CoppaFeel! was created to help change the narrative around breast cancer and has a mission to give everyone the best chance at surviving it. The charity educates people of all ages – particularly the younger generation – about the signs and symptoms they should look out for when checking their body, empowering them to see a doctor if they notice anything unusual.  

Read more about Kris and the charity’s work here 

Want to hear more about Kris’ inspiring story? Check out our blog below  

Breast Cancer Awareness Month: Meet the women urging you to check yourself

Long Read

Breast Cancer Awareness Month: Meet the women urging you to check yourself

2021-10-04 08:32:54By Amelia Dunn

So, how is Ruby Choc and Check helping?  

For every Ruby Choc shake you purchase and enjoy, we’ll be donating 50p of the proceeds directly to the CoppaFeel! charity. CoppaFeel! is always searching for innovative and refreshing ways to spread breast awareness across the country. So, they’ll use your money to provide resources to help continue their important outreach work and educate people of all ages and genders.  

Introducing our NEW Ruby Chocolate Shake… 

This brand-new limited edition shake is a flavour extension of our line of core shakes and is perfect to enjoyed as part of a calorie deficit or on-the-go eating.  

But the Ruby Choc shake gets even better…  

This limited edition shake isn’t just a fantastic way to raise money for breast cancer awareness, it’s also PINK. Yep, you heard us, pink! Indulge in this silky Ruby Choc delight and enjoy the rich, creamy taste with fruity undertones for the ultimate sweet treat. Our Ruby Choc shake is formulated to be a pinkish hue to support Breast Cancer Awareness Month. The cheeky sachets are a celebration of ruby boobies of all shapes and sizes as a reminder for you to give yours a check. So, treat yourself to exante’s newest flavour all while supporting the amazing work of CoppaFeel!.  

What’s so special about the Ruby Choc shake? 

This shake doesn’t just make a difference, it’s also super tasty! Our brand-new Ruby Choc shake is made with all the same delicious ingredients as our core range of meal replacement shakes, so, it’s great for including in your diet plan or as part of a calorie deficit.  

 Check out the benefits:  

  • exante makes a 50p donation for every sachet 
  • High in protein 
  • High fibre 
  • Enriched with 27 vitamins & minerals 
  • Can be used as part of a VLCD or in a calorie deficit 

How do I make my Ruby Choc shake?  

Our Ruby Choc shake is perfect for when you’re on-the-go, simply add the contents of the sachet to 500ml of water, shake, leave to settle and enjoy!  

Prefer shaken not stirred? Shop our exante shaker now

How will Ruby Choc fit into my diet plan? 

Our NEW Ruby Choc shake is perfect for anyone who is on any of our plans. You can swap out anywhere between 1-3 meals with this tasty Ruby Choc treat and it’s great for anyone who prefers something a little sweeter.  


Check out our plans to decide with diet is right for you 


Our Ruby Choc shake also works perfectly on a calorie deficit and is ideal for a low calorie, on-the-go breakfast or lunch.  

Never heard of a calorie deficit? Check out our blog below to find out what it means and how it could help support your weight loss. 

Back to Basics... How does a Calorie Deficit work?

Long Read

Back to Basics... How does a Calorie Deficit work?

2021-01-12 13:25:08By Katie Jerome

Why is it important to check yourself?  

Breast cancer occurs when abnormal cells in the breast grow and divide in an uncontrolled way to eventually form a tumour (1). Sadly, every year in the UK around 56,000 women and around 400 men are diagnosed with breast cancer (2). The good news is that inspiring charities like CoppaFeel! are working tirelessly to help people recognise any signs and symptoms to help them get an earlier diagnosis and more effective treatment.  

So, how do you check yourself?  

The ‘breast’ area isn’t just across your chest, the tissue actually goes from your ribcage right up to your collarbone and into your armpits. Remember, if you have recently lost a lot of weight on your exante plan, you may need to figure out what your new normal feels like to keep an eye out for any changes.  

Don’t worry, we know that might sound overwhelming but, thanks to CoppaFeel!, we have some top tips:  

1) Practice makes perfect 

It might be difficult at first, but the more you check yourself, the easier it becomes.  

2) Get familiar with what feels normal to you  

‘Normal’ is different to everyone. Get to know what yours feels like.       

If you’re not sure where to start, CoppaFeel!’s web app, the Self-Checkout, helps to guide you through your checking journey and can even offer knowledge to help you build your confidence.  

If you want to find out more about how your boobs/pecs/chest could feel if you’re pregnant, taking hormones or breastfeeding, visit CoppaFeel! 

Now, let’s get into it 


     How can I check myself?
  • In front of a mirror 
  • Lying down 
  • Standing up 
  • Arms up 
Where can I check myself?
  • In the shower 
  • In your bedroom 
  • In the bathroom 
  • In bed  
When should I check myself?

It doesn’t really matter when, but you should check once a month. If you need a little extra help, you can sign up to CoppaFeel!’s text reminder service to receive a free monthly reminder straight to your phone.  

Otherwise, CoppaFeel! suggests:  
  • 1st of every month 
  • 1st day of your period (if you have them) 

We’re so excited that you’ll be joining us along the way on our first ever charity campaign. If you want to find out any more about the work of the wonderful team at CoppaFeel!, be sure to visit their website. And remember to tag us in all your Ruby Choc pictures on Instagram and Facebook with the tag #exanteRubyBoobies.    

 For more detailed information or advice visit CoppaFeel!’s website, the Self-Checkout or Cancer Research UK’s website.   

Amelia Dunn

Amelia Dunn

Writer and expert

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